The role of buyers vs. sellers is obvious. Buyers buy and sellers sell. But if we look more deeply at it, a buyer is reviewing and examining goods, seeing if the things being sold are worth their time, effort, money. On the other side, sellers often fall in two categories. Mediocre sellers try to convince buyers of their value. Really good ones know they are valuable. They aren’t really selling, they are connecting. In this way, really good sellers are buyers too—reviewing and examining the consumer, seeing if they are worth the time, effort and money.
How would dating, careers, business relationships, friendships change if you decided you were the buyer?